The disbandment of the group happened overnight.
12 hours prior Umji was doing a 2 hours long VLIVE. Doing covers, talking with fans, sharing her melodies. She even said she would share with us a melody she has done for “Love Spell” in the future.
Fans were expecting a comeback announcement. An industry report was expecting one for June, another for August, while the contract renegotiation was predicted to the Q4 of 2021. Fans didn’t know the discussions were taking place. The members were seen in the HYBE building. …
note: from now on it’s good to keep in mind that the music videos don’t follow a linearity and can display moments from different timelines (place and time). the biggest hint we have is the constant use of the duality lightness and darkness, day and night.
Being such a hit in the K-Pop community and giving a lot of attention to GFRIEND, “Mago” is a magical earworm retro inspired song that has many layers . For casual listeners, and people who don’t check translations in general, it could be overlooked. So I thought it could be nice and non redundant to share my analysis and interpretation of the lyrics and, of course, to open discussions for new ones!
First, the lines in English could recall an euphoric love song with my life is waiting for you…
Consolidating a continuous storyline named “A Tale of the Glass Bead”, GFRIEND also has their own fictional universe. The story goes from a school series to a magical narrative. The main plot revolves around the friendship of a group of girls while they grow up surrounded by a mysterious universe and need to deal with loss, their friendship falling apart and a bittersweet feeling as they struggle to be together. Melodies, lyrics, choreography and music videos all come together to tell a story, making storytelling a strong signature of the group. — TV Tropes
GFRIEND (여자친구) is a K-pop girl group that consists of Sowon, Yerin, Eunha, Yuju, Sinb and Umji. Formed by Source Music in 2015, they were the only artists under the label when it was later acquired by BigHit in 2019 — unsurprisingly, since both companies share a long history together.
The group is known for a unique signature sound that encapsulates a nostalgic feeling that people can often identify even in other artists’ songs, “that sounds like GFRIEND” became a popular saying. …